The decision to self-publish now seems obvious. However, with all the debate over how to successfully publish and market a book, it was really a very difficult decision to come to. On the one hand, there is Amazon.com and all its heft. Amazon and their eBook format is a relatively straight forward way to publish a book. I like this model partly for the fact that the paper, ink, glue, and other environmentally unfriendly aspects of printed copy are avoidable. To further extend their self-publishing offerings, Amazon has CreateSpace, a company for printing books on demand. The on-demand model applies state-of-the-art printing technology to cost effectively print one book at a time as ordered, i.e. on demand. Okay, so we’re back to paper and ink, but at least only the copies sold are printed.